CORE® Marketing OS is the model behind Orkestra Consulting's work: a way to look at a marketing function piece by piece, across four areas. Capabilities (skills, technology, partners). Oversight (decisions, funding, compliance). Roles (structure, hierarchy, who reports to whom). Execution (workflows, measurement).

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Capabilities: what your team can actually do. This looks at the skills your marketing team has, the tools they're using, and the outside partners or agencies you rely on. Most companies never step back and ask which of these still make sense now that AI can do things that used to require a specialist or an extra hire.

 

Oversight and Roles: who decides, and who's on the hook. Oversight covers how marketing spend gets approved, funded, and kept compliant. Roles covers who reports to whom and who actually owns a decision. AI changes both. Approval steps built for a slower, more manual process often just add friction once AI speeds up the work underneath them.

 

Execution: how the work actually gets done and measured. This is the day-to-day: workflows, handoffs, and how you tell if something worked. The CORE Marketing OS looks at each of these eleven elements one at a time, so instead of a general "let's use more AI" push, you get a specific answer for each part of the function: what AI can be trusted with right now, what still needs a person, and what your team needs to change to make that work.

 

It's not a tool list or a score. It's a diagnostic, built to show a growth-stage company exactly where the marketing function still runs on assumptions from before AI removed the old constraints, and where the redesign actually needs to happen.

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Read the whitepaper before you decide where your AI budget goes.