CORE® Marketing OS is the model behind Orkestra Consulting's work: a way to look at a marketing function piece by piece, across four areas. Capabilities (skills, technology, partners). Oversight (decisions, funding, compliance). Roles (structure, hierarchy, who reports to whom). Execution (workflows, measurement).

Inside those four areas are eleven specific elements, and for each one we ask the same four questions: what does this look like today, what can AI actually be trusted to run, what still needs a person, and what does the company need to do about it.

It's not a tool list or a score. It's a diagnostic, built to show a growth-stage company exactly where the marketing function still runs on assumptions from before AI removed the old constraints, and where the redesign actually needs to happen.

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Read the whitepaper before you decide where your AI budget goes.