Orkestra Consulting Blog

Most marketing teams are already using GenAI. They use it to write captions, summarize research, create content ideas, draft emails, improve headlines, build campaign concepts, or turn messy notes into something usable. And in many cases, it helps. The work gets faster. The blank page disappears. First drafts become easier. Small tasks take minutes instead of hours. So why are so many teams still disappointed? Because GenAI is not failing as a tool. It is being used in the wr